Category
Makeup
Color, texture and technique — from minimal to maximal.
Makeup coverage at NIYO & CO tracks where technique and product philosophy are heading — from the ongoing minimal-makeup, skin-first shift to smaller category moments like the return of glossy lip oils. We focus on the ideas behind the trend, not unverifiable product claims.
Essential Reading
Makeup
The Return of Minimal Makeup
After several years of maximalist, full-coverage looks dominating social feeds, a quieter, skin-forward approach to makeup is regaining ground.
2 min read
Trends
The Return of Lip Oils
Lip oils sit at the intersection of makeup and skincare — and their comeback says a lot about where minimal makeup is heading.
2 min read
Latest Stories
New coverage for Makeup is on the way — check back soon.
Sample Product Picks
Quietwork
Second Skin Tint
A sample skin-tint concept illustrating the minimal-makeup trend.
€36 (illustrative sample price)
Quietwork
Precision Brow Pen
A sample fine-tip brow pen concept.
€24 (illustrative sample price)
Frequently Asked
What does 'skin-first makeup' mean?
It generally describes makeup formulated and marketed to support the look of skin (hydration, a natural finish) alongside providing color or coverage, rather than sitting as a separate, purely cosmetic layer on top.