NIYO & CO

Category

Hair

Hair health, scalp care and styling innovation.

Scalp CareColorStylingRepair

Hair

Why Scalp Care Is Becoming the Next Skincare Category

Scalp care is being reframed as an extension of skincare rather than a hair-care afterthought — and the formulation logic is following that shift.

2 min read

Sample Product Picks

North Basin

Scalp Reset Serum

A sample scalp-care serum concept illustrating the emerging scalp-care category.

€42 (illustrative sample price)

North Basin

Weightless Repair Oil

A sample lightweight hair-repair oil concept.

€29 (illustrative sample price)