Trends

Full Trend Radar

1. 01

   Barrier-first formulation

   Skin barrier support is now the default assumption behind new skincare, not a specialty claim.

   MAINSTREAM
2. 02

   Fragrance layering as routine

   Scent wardrobes built for combining, not a single signature fragrance worn everywhere.

   ACCELERATING
3. 03

   Scalp care as skincare

   The scalp is being treated as skin that happens to grow hair — with matching formulation logic.

   RISING
4. 04

   Explainable AI personalization

   Tools that show their reasoning are earning more trust than black-box recommendation engines.

   RISING
5. 05

   Biotech-derived actives

   Fermentation and cell-cultivated ingredients as an alternative to traditional extraction.

   EMERGING
6. 06

   Single-purpose beauty devices

   Simpler, comfortable-to-use devices gaining ground over do-everything gadgets.

   WATCH